Branding

Branding should be a part of every business model. It's a process that requires a lot of creativity, some risk-taking, and "BASIC" thinking. We're the agency that puts it all together for you. We help develop your ideas into captivating actions that excite people and become a part of their everyday culture.

Brands make selling easier and branding is the act of building a brand.

Webranding-process-diagram know that the success of a brand relies on more than the value of the idea behind it. Your brand should identify with the culture by meeting people where they are, and greeting them with emotion and surprise… like a friend – someone they can trust. Your brand should grab people… captivate them – shake them up a little and get them to take notice, because after all, we live in an attention deficit culture where not only do you need to get the public’s attention, but keep it. We’ll help you with that.

Not only do we have you covered when it comes to brand design and marketing, we cover every step from concept through delivery. You need likeable people representing you to the public. You need a friend in the branding business. Hi. Glad to meet you. We’re BASIC.

Branding Services:

  • Brand Strategy / Your brand strategy is the glue of your brand... It's what holds everything together and provides a central unifying idea that all things brand related can be based upon. Our brand strategy services include establishing your brands positioning, your brands architecture, and brands personality.

  • Brand Identity / A brand identity is the visual and verbal expressions of your brand. Brand identity increases awareness and builds better businesses. We offer a wide array of brand identity services including logo development, art direction and visual style development, brand guidelines, packaging design, product design, brand literature and stationary, and branded environments.

  • Brand Marketing / You need to make people aware of who you are, what you do, and why that matters. Our brand marketing services include branded advertising, social media marketing, viral marketing, event marketing, and branded merchandise development.

  • Digital Branding / In case you haven't noticed the web is the way of the world and is changing the way people and brands communicate with one another. We help our clients position themselves in the digital space through web design, video production, app design, and social media design.