Project Overview

Although already one of the top aquatic service companies in the nation, US Aquatics felt that their current positioning and image was hindering their company’s potential for growth and expansion.

With a dated brand identity and online experience, U.S. Aquatics asked us to help them boost their visual appeal and help position them for the future. Basically, their brand identity needed a facelift.

Beginning with the logo, we redeveloped the brand’s identity and visual system. With a new primary icon and word mark, we had a base to build on that would give them consistency through branding and a highly recognizable look. 

From subtle ghosting to the signature blue gradient, the new identity is memorable and unique to U.S. Aquatics. The icon works as a stand alone brand element, and the immediately recognizable color scheme can be found throughout the brands visual system.

Branding Services

• We redesigned the brand logo and visual identity.
• We developed collateral and marketing materials.
• We redesigned and redefined their web presence.