Project Overview

Tru came to us in seeking a visual identity that would fit the elegance, innovation, and sophistication of their company. 

To accommodate their new look, the fine folks at Tru asked us to design the new packaging and wrap for their bleaching products to suit. Since a lot of their branding aspects were already in place, we realized it was our job to tie it all together with a new visual style that played on the materials already in play.

We explored color and style variations, and decided to maintain the ambient feel with hints of blue for the color palette.

Branding Services

• We developed their brand identity around the sophistication and elegance of their company.
• We developed the branded packaging for their Cosmetic Products.