Brand Story

Tangent Products is a progressive bicycle component manufacturer, focused on creating the most innovative, high quality, and best looking products in their industry.

Tangent came to us and asked if we were up to the challenge of developing a brand that would be the “coolest” thing in BMX. That sounded right up our alley, so we said “You know it!”

From cutting-edge logo and verbal systems, to a stunning, interactive online experience, we created an identity and position that clearly placed Tangent as the must have brand in the BMX industry.

We designed their products with a “now” look to compliment the brand’s visual identity as well. From aluminum hardware to apparel and soft goods, our work for Tangent presents itself across the board. We’re all over this thing.

With quick-witted messaging and cool, in-front visuals, Tangent has become the industry trend-setter and ‘must have’ brand in the world of BMX.

Branding Services

• We built the brand from the ground up
• We established its strategy and positioning
• We developed the brand identity
• We design all of their products
• We design all of their marketing materials
• We designed the look of their team
• We designed their website