PROJECT OVERVIEW

When it comes to game branding, the visual identity generally consists of a 3-D rendering placed in a two dimensional setting. In this translation, it can be difficult to showcase what the game may portray from a realistic stand point.

For NG3, we wanted to take a different approach and really push it on the guys at Team Ninja and Sony. We put together a full campaign buildout for the release of NG3 in an illustrative manner, completely different than then what’s been done before. For a bunch of gamers, it was a dream come true to try to re-define a great game series’ look and brand identity.

Branding Concepts

• We developed a new logo system
• We came up with the art direction, and developed a captivating visual style
• We built a targeted marketing and advertising campaign
• We designed branded apparel and merchandise concepts
• We put together packaging design concepts