Brand Story

Nitro Circus is a company based around action sport athlete Travis Pastrana. What began as a group of crazy kids from Utah has evolved into a culture-driven brand with mass media appeal, a huge following, and a successful show on MTV. Nitro Circus came to us wanting to expand their positioning and to help place them firmly in the apparel industry. 

After countless meetings and tons of discussion on how to ‘not be like the other guys’, yet still appeal to the same demographic, the conclusion was that we needed to establish a new brand identity. The sports apparel community can be fickle, so we needed to think outside the box… just not too far out.

Getting the right idea was one thing, but getting the idea right was another. We captured the quirky originality of the brand with an apparel-style logo-mark that involved consideration of the all the different character personalities on the show.

The process was as fun as the resulting mark, and the brand can now be seen at many major retailers as well as the hit MTV show, Nitro Circus.

Branding Services

• We developed a new brand identity and style set for them.
• We helped set the design standards and visual tone of the brand.
• We worked on developing assets for their show on MTV.
• We helped them with winning advertising and marketing campaigns.
• We designed products and developed packaging for them.