Brand Story

EZIA Human Performance is a personal training center located in San Diego that has assembled a "best in class" team of fitness, medical, dietary and therapeutic experts to optimize the vitality and overall well-being of its members, as well as their families and friends.

Truyman Fitness (the previous name of the company) came to us, concerned that the logo they had recently developed didn’t have enough pull to it. The logo was good, but we agreed that it didn’t have quite what it needed to achieve their goals.

This was a particularly challenging project, as they were targeting a very broad market. They wanted to attract a client base ranging from skaters to golfers, extreme sports athletes; yuppie types… the task seemed quite daunting.

After some analysis, we decided that a name change might be in order. The current company name was simply too dull to attract such a broad base, and it didn’t differentiate from any other fitness center.

We recommended a change of name - from Truyman, the founder’s last name, to EZIA, the founder’s first name. Not only was the name unique and strong when spoken, it had a visual appeal that could help illustrate a unique offering that could cultivate intrigue, and generate hype.

From logo development to environment design we have designed the brand from the ground up. With dynamic visuals and an engaging atmosphere, the brand identity delivered provides a brand strengthening experience that reflects EZIA Human Performance’s position as a premier fitness center.

EZIA is fast becoming its own culture. The brand now reflects a way-of-life, cool-to-be-fit phenomenon for both professional and casual athletes. EZIA’s range of clientele covers a full spectrum of lifestyles. From pro surfers to recreational golfers, as well as those pursuing a healthy lifestyle now come to EZIA Human Performance. 

The unique positioning and success the company has experienced since our rebranding has resulted in a 40% increase in bookings as well as expansion from a small studio in Cardiff to a new 15,000 square foot facility in downtown Encinitas.

Branding Services

• We re-named the company
• We established the art direction for the brand and set a style guide in place to ensure consistency.
• We designed merchandise and products
• We developed marketing materials and stationary systems
• We built the brand from the ground up
• We helped design their new facility