PROJECT OVERVIEW

Since we all love playing games that involve blowing each other up, we thought it might be a kick to throw some art direction and design concepts to Electronic Arts and Medal of Honor. We called the campaign, “The Forefront”.

It’s a look and game scenario that takes place 20 years into the future. We thought it would be cool to create a concept that was realistic, current, but with a touch of a post-modern twist, not all Sci-Fi and fake.

So we asked ourselves, “What would the weapons be? What would the world be like? What kind of technology would we have?” We had a blast coming up with ideas and visuals to pitch, making the whole thing a bit of a game in its own rite.

We think we put together an awesome concept that works well... EA?

BRANDING SERVICES

• We came up with a game identity.
• We designed a title sequence and back story.
• We developed the art direction and game concept.
• We designed the packaging materials.
• We built a flash microsite web environment.
• We designed packaging concepts.