Connect

san diego mip program booklet

Brand Identity / Non-Profit Marketing Booklet

Brand Identity / Non-Profit Marketing Booklet Design

Brand Identity / Non-Profit Marketing Booklet Design

Brand Identity / Non-Profit Program Branding

Brand Identity / Non-Profit Marketing Booklet Design

Brand Identity / Non-Profit Marketing Booklet Design

Brand Identity / Booklet Design Exploration

Brand Identity / Booklet Design Exploration

Brand Identity / Booklet Design Exploration

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Project Overview

Connect came to us for a fresh take on their brand and a new look for their MIP awards. The anagram stands for Most Innovative Products, and is a showcase of companies involved with Connect that ‘push the limits’ within their category.

Their previous programs didn’t have a very innovative look, so they wanted us to give it a bit of ‘edge’. We took the catalog from being simply a big text document in a nice cover and turned it into a piece that was engaging, fun to look at, and could be used as a tool for Connect as well as the brands presented in it. We designed the catalog to showcase what they do for those that are involved with them.