Hello, we're BASIC - a brand experience and creative agency that helps companies target lifestyle inspired consumers. We're a bold, progressive, and experienced group that crafts campaigns to communicate brand culture and relate to consumers on an emotional level.
We're not a "huge" company, but we do "huge" work. We're a concentrated force of creative passion and talent. We have big ideas, we're awesome people, and we're really good at what we do...
Have you ever noticed how the most popular music is also the simplest, most straight forward? We have. People identify with what they can relate to, and simply put, that means basic.
People instinctively know that lies hide in complexity – look at the laws for example (no offense to you lawyers) but simplicity has no dark corners for the truth to hide within. Nobody really thinks about it, they just know it. Keeping it simple means telling it like it is - concisely and convincingly without a bunch of bull, and when it comes to developing and marketing your brand… we keep things real.
When it comes to working with us we not only get you in front of people and relate your brand to them, we do it in a way that dazzles and excites them. We take the approach that people want to feel passionate about you, and getting that enthusiasm for your brand is simply a matter of striking the right chord. We make it our business to understand the people you want to reach. We have our finger on the pulse of today’s culture, and we know how to talk to them about you. We’re like the friend who goes and talks to the girl for you. Let us be your wingman.
We wear many hats. We have the ability to perform whatever tasks need to be done for your brand’s development. From conception and design to production, strategy, consultation, implementation and delivery… we’ve got your bases covered. We have a professional staff of humble, fun people that love what they do - so you can rest assured that not only have we got it under control, we’re enjoying every step. Whether you need help with a couple things or you want the full package, we can take care of it.
At BASIC, we like to challenge ourselves, our clients, and their competition to step up their game. We push ourselves to be unique and exciting – to do something amazing and different that not only works, but keeps it simple.
We challenge our clients to take a risk. Nothing profound ever happens by taking the safe road. We want the brands we develop to stand for something and to be committed to excellence.
We challenge our clients’ competition by making our clients the ones to beat. We develop brands that not only contend, but conquer, and in doing so, they bring the whole field up a notch. This is where we relate to our clients best. We may not be the biggest dog in the fight, but we are the best. Let’s see where we can take your business.
We believe in partnerships and that its better to stick to what your good at. We have built our business around this mentality and we've developed allies that help us do what our clients need us to do... but only when we need them to do it. This means that we are able to keep costs down, we don't have a lot of overhead, and we're able to do "BIG" agency type work without asking for a "BIG" agency payday. This is why global brands like Hyundai, K-Swiss, and Motion Trendz choose to work with us.
We have industry leading partners in every category so that when a client asks us to help with a project, we can put together the perfect team to get the job done if we feel it calls for work outside of our in-house specialties. Give us a try, we will help you grow.
We’re not above working with any client that we feel we can help. Some companies may feel like they’re too important to work with smaller clients, or that a particular project is just out of their narrow scope. Kind of makes you feel like the last kid picked for the team, doesn’t it?
Although we shine brightest when working with brands where lifestyle plays a role, we create engaging work in any category. Whether you are a small startup or a multi-national corporation, we can custom tailor a program that fits, and brings you into the game in a big way.
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