SAN DIEGO (March 13, 2012) – BASIC, a full-service brand experience agency, won multiple awards at this year’s ADDY’s, including two silver, two bronze and finally, the coveted Kryptonite Award.

BASIC won three of the five total ADDYs in the Interactive Media category, including a Silver ADDY award for “What is Performance,” a commercial produced for Hyundai. The 30-second spot poses questions that attempt to define performance by looking at it from multiple angles, and along the way, viewers get a sense of the blue-collar, built-by-hand manufacturing approach that Hyundai takes with every car they make.

We just got our new issue of .net magazine and our work for Cleatskins is featured on page 72. Ryan Taylor (who wrote the feature) reached out to us after coming across our work and asked us some questions relating to the project. We talked about the process and more specifically what CMS platform we used and why we chose it. It feels great to have the biggest publication in the world of web development feature our work and needless to say... We're pumped!

To learn more about the project click here.